Our comprehensive Experiential Top Trends Report brings together the latest insights and strategies from industry leaders, our clients, and global markets, providing you with the knowledge you need to shape the future of your events

As brands stretch across global markets, different departments, and countless communication channels, it becomes easy for the message to get muddled. That’s why brands need a solution that cuts through the noise and offers message alignment across all channels and platforms —a Message Map.  

Ciara Nowak discusses the significance of employee development through effective training programs and best practices for fostering a learning culture. Elisha Kessman joins to highlight how mentorship supports both personal and professional growth.

Executive briefing centers (EBCs) are vital for fostering meaningful interactions between companies and their clients, helping to shorten deal cycles and improve close rates. One of InVision’s industrial clients is a prime example. The following best practices summarize the strategies and tactics that contributed to the success of their innovation center: 

Joined by special guest Katie Snider, VP Executive Creative Director at Salesforce, the trio explores how AI is transforming creativity and marketing, from unlocking new efficiencies to enhancing the attendee experience at events like Dreamforce.

EJ Oelling, VP of ABX at 6Sense shares how Account-Based Experiences (ABX) can transform event marketing into pipeline generation, maximizing the impact of events and achieving business goals.

Read on for the journey that led Associate Creative Technologist, Tyler Van Kirk, to live coding.

Having an epic story to tell is one thing. Making others believe in it -- and pay for it -- is another. Christy Stratton, LA-based writer and producer, joins Doug and Val on another episode of their series: Behind the Creative.

InVision attended this year’s National Restaurant Show in Chicago. As audience engagement leaders in the branded experiential space, our team was interested in exploring how modern foodservice brands are leveraging cutting-edge technology and interactive experiences to connect with their customers.

Gabriela Sorto shares her experience as a design intern with InVision Communications this summer. Read on for her on working at InVision brought her creativity to life.

InVision is thrilled to have won three dotCOMM Awards this year. With over 2,500 entries, the international dotCOMM Awards recognizes excellence in web creativity and digital communication.

During GamesBeat Summit 2024, we identified five key findings that underscore the transformative potential of leveraging gaming industry advancements to enhance brand experiences and communications.

Join us for this episode of the Xcast to learn all about the new buzz term in using ABM within the world of events for pipeline generation – aka “account based experiences.”

Two ingredients are vital to visual design: creativity and process. While a lot of professionals can exhibit creativity, a surprising few embrace the essentials of effective process: planning, communication and collaboration. Read on for the key elements we use when partnering with clients on projects:

Senior Creative Director Kat Tischler recently attended C2 Montreal, a globally renowned festival that bridges the gap between creativity and commerce. She discussed everything from the resurgence of silent disco headphones to the controversy over AI’s impact on creativity and the role of neurodiversity in enhancing creative thinking.

InVision is thrilled to have won three Telly Awards this year.

In this episode of the Xcast, Senior Creative Directors Val and Doug explore how to craft and tell a good story from master Chicago storyteller, Jacoby Cochran. 

After years of disruption and remote work, the 2024 in-person event (“Visions Live”) has taken on deeper significance and vitality. Employees crave the opportunity to re-connect in person. To refresh, learn, share and celebrate.

From meeting audiences where they are to staying true to brand identities and designing for digital success, there are several key considerations to craft more effective, engaging, and forward-thinking virtual experiences.

InVision has been at the forefront of successful experiential programs since 1991, and we’ve developed best practices around event branding and visual design that we apply to our clients’ business communication challenges. Here are a few tips for how to optimize experiential brand programs: