Inspired by a recent DEIA discussion with Megan Henshall, leader of The Neu Project, InVision’s Jen Worster shares how small changes can unlock untapped potential and create truly inclusive experiences in our latest Employee Perspective blog

As brands stretch across global markets, different departments, and countless communication channels, it becomes easy for the message to get muddled. That’s why brands need a solution that cuts through the noise and offers message alignment across all channels and platforms —a Message Map.  

Ciara Nowak discusses the significance of employee development through effective training programs and best practices for fostering a learning culture. Elisha Kessman joins to highlight how mentorship supports both personal and professional growth.

Joined by special guest Katie Snider, VP Executive Creative Director at Salesforce, the trio explores how AI is transforming creativity and marketing, from unlocking new efficiencies to enhancing the attendee experience at events like Dreamforce.

EJ Oelling, VP of ABX at 6Sense shares how Account-Based Experiences (ABX) can transform event marketing into pipeline generation, maximizing the impact of events and achieving business goals.

Read on for the journey that led Associate Creative Technologist, Tyler Van Kirk, to live coding.

Having an epic story to tell is one thing. Making others believe in it -- and pay for it -- is another. Christy Stratton, LA-based writer and producer, joins Doug and Val on another episode of their series: Behind the Creative.

Join us for this episode of the Xcast to learn all about the new buzz term in using ABM within the world of events for pipeline generation – aka “account based experiences.”

Two ingredients are vital to visual design: creativity and process. While a lot of professionals can exhibit creativity, a surprising few embrace the essentials of effective process: planning, communication and collaboration. Read on for the key elements we use when partnering with clients on projects:

In this episode of the Xcast, Senior Creative Directors Val and Doug explore how to craft and tell a good story from master Chicago storyteller, Jacoby Cochran. 

After years of disruption and remote work, the 2024 in-person event (“Visions Live”) has taken on deeper significance and vitality. Employees crave the opportunity to re-connect in person. To refresh, learn, share and celebrate.

From meeting audiences where they are to staying true to brand identities and designing for digital success, there are several key considerations to craft more effective, engaging, and forward-thinking virtual experiences.

InVision has been at the forefront of successful experiential programs since 1991, and we’ve developed best practices around event branding and visual design that we apply to our clients’ business communication challenges. Here are a few tips for how to optimize experiential brand programs:

As we reflect on the awe-inspiring experiences showcased at SXSW 2024, it's evident that immersive experiential has a deep connection with audiences.

In this episode of the Xcast, Doug and Val have a spirited chat with creative journeyman, artist and performer John Masse to understand how creative is vital to everything in life.

With the promise around Artificial Intelligence and newer tools such as Generative AI, InVision invited Accessibility Events Manager and expert Amy Wood to provide her perspective on the state of AI as it affects inclusivity, key considerations, and what to watch for.

Paul Salinger, former VP of Marketing at Oracle and sustainability advocate, shared his journey and emphasized the integration of sustainability into corporate event planning for a greener future. Read on for tips and key points.

Our team of expert designers are excited to share how we integrate the latest in design directions into our work and process for our clients.

As an audience engagement leader, InVision has long been a proponent of crafting expo experiences designed to captivate, educate, and inspire. The following showcases how one of our clients, in strategic partnership, was able to deliver an impactful, memorable expo experience for their audience.

InVision designed a 24-month communications plan, centered around audience-centric content capture. The following exemplifies how one of our clients achieved a lasting and impactful brand connection through this strategy -- effectively extending the reach of their events far beyond a single time and place.