FLEX Experiences
FLEX Experiences are a customized blend of in-person events and digital engagements that deliver complementary content, messaging and impact in unified form over multiple channels.
Why B2B Brands Should Embrace Gaming Strategies to Drive Engagement and Growth
Gamification has been a buzzword in B2B for over a decade, but now, digital solutions have become essential to campaign engagement. Experiential gaming is now making waves in B2B, offering interactive experiences that create stronger connections, enhance learning, and drive real business results.
Case Study: ServiceNow AI Walk-In Experience
InVision utilized AI generative technology as part of a 45-minute pre-show experience for ServiceNow Knowledge while emphasizing the event’s theme, “Put AI to work for people.”
SIGGRAPH 2024: A Glimpse into the Future of Tech and Art
For the first time, InVision had the opportunity to attend SIGGRAPH, a premier conference designed for innovators and enthusiasts in computer graphics and interactive technologies.
Experiential Top Trends: A Glimpse into 2025
Our comprehensive Experiential Top Trends Report brings together the latest insights and strategies from industry leaders, our clients, and global markets, providing you with the knowledge you need to shape the future of your events
Bringing Innovation and Experiential Marketing to the Forefront: Insights from the Latest Restaurant Show
InVision attended this year’s National Restaurant Show in Chicago. As audience engagement leaders in the branded experiential space, our team was interested in exploring how modern foodservice brands are leveraging cutting-edge technology and interactive experiences to connect with their customers.
Harnessing Gaming Innovations to Elevate Your Brand Experience
During GamesBeat Summit 2024, we identified five key findings that underscore the transformative potential of leveraging gaming industry advancements to enhance brand experiences and communications.
4 Thought-Provoking Impressions from C2 Montreal 2024
Senior Creative Director Kat Tischler recently attended C2 Montreal, a globally renowned festival that bridges the gap between creativity and commerce. She discussed everything from the resurgence of silent disco headphones to the controversy over AI’s impact on creativity and the role of neurodiversity in enhancing creative thinking.
Imaginative AI: Crafting Fantastical Scenic Décor for Events
When you’re in the business of creating spectacular experiences for your clients, it’s especially delightful to be able to design and utilize emerging tech for your internal audience – matching the high bar standards that InVision applies to our client work.
Harnessing the Value of Digital in Branded Experiences
The digital landscape continues to evolve, showing no signs of slowing down – the underlying truth is that all these digital tools have very real, very impactful applications within our industry.
Navigating a More Inclusive Future: AI and Accessibility
With the promise around Artificial Intelligence and newer tools such as Generative AI, InVision invited Accessibility Events Manager and expert Amy Wood to provide her perspective on the state of AI as it affects inclusivity, key considerations, and what to watch for.
Elevate Your Brand Narrative Through Branded Environments
Explore a curated selection of branded environments with diverse landscapes, highlighting various show floor and booth experiences that provided a compelling and inspiring impact on their audiences.
Design Directions 2024
Our team of expert designers are excited to share how we integrate the latest in design directions into our work and process for our clients.
Immersive Experiences: How Innovation Centers are Shaping the Next Wave of Business Storytelling
Executive Briefing Centers have been transformed into storytelling platforms, where innovation is not just about presenting products, but also narrating the journey behind them. They have become immersive environments where stories and products come to life, fostering deep emotional brand connections through memorable experiences.
Unleash the Power of Tech: Inside InVision’s Innovation Playground
Dive into a realm where technology transforms audience engagement at the speed of innovation. At InVision, we're not just keeping up; we're setting the pace. Our Innovation Playground is a solution hub for brands aiming to revolutionize their connection with audiences.
Top 10 AI Uses for Event Marketing
The events industry is actively harnessing the immense potential of AI technology. InVision’s award-winning digital and technology innovation team is at the forefront of harnessing the power of AI to revolutionize event execution.
Box BoxWorks Explorer
We partnered with the Box team on BoxWorks to connect with customers, developers, partners, senior IT leaders and the press and evolve its perception in the marketplace
Finding Inspiration at SXSW 2023
South by Southwest (SXSW) is the largest tech, music and film festival of its kind. It’s a tech enthusiast’s playground and a music and film fanatic’s dream. As experiential marketers, SXSW is one of our favorite places to be inspired by some of the most cutting-edge brands.
CES: Go Digital or Go Home
InVision sent internal experts from both our gaming and innovation and digital team to check out CES 2023. While there, our team observed substantial progression around the impact innovative, metaverse-inspired technology has on engagement and the future.
Event Marketer Hierarchy of Needs
With many B2B marketing and event leaders “heads down” in their 2023 planning, it’s a good opportunity to revisit what matters most. Similar to Maslow’s hierarchy of needs, we believe that Event Marketers also have a hierarchy of needs, all of which need to be met to build successful programs.