Top 10 AI Uses for Event Marketing
10.25.23
Eileen Page
SVP, Digital and Innovation
Top 10 AI Uses for Event Marketing
AI continues to revolutionize various industries, with an expected annual growth rate of 37% in the next 7 years (Grand View Research). The rapid expansion highlights the escalating significance of AI technologies in the years ahead. The events industry is also actively harnessing the immense potential of AI technology. InVision’s award-winning digital and technology innovation team is at the forefront of harnessing the power of AI to revolutionize event execution. Read on to learn the exciting and impactful uses of AI in B2B events, showcasing how it enables brands to forge stronger connections with their audiences not only during the event but also before and after.
Predictive Analytics for Attendance and Audience Acquisition
· Imagine having the ability to predict event attendance with incredible precision. AI makes this a reality by analyzing historical data and employing predictive analytics.
· AI also monitors real-time attendee sentiment, allowing for on-the-fly adjustments, and it intelligently suggests new audience segments to target based on emerging trends and preferences.
Personalized Recommendations
· Implement an AI-powered recommendation engine that tailors event experiences. It will suggest sessions, workshops, and networking opportunities based on attendees' past interactions and registration survey data.
· For instance, InVision's proprietary Personalized Experience Optimizer (PXO 2.0) leverages AI to create personalized event agendas.
Agenda Builder
· Combine PXO output with registration details and travel information to construct optimized agendas for individual attendees. This AI-driven feature ensures that each participant's experience is maximally valuable.
Emotional Recognition
· AI-powered cameras can analyze facial expressions and body language of attendees, providing valuable insights and measurement beyond traditional surveys.
· Companies like Zenus AI have developed solutions that gauge audience engagement by analyzing non-verbal cues.
Real-time Content Generation
· Employ AI to generate real-time summaries, key points, highlights, and social media posts for recorded sessions. This not only enhances engagement but also extends the event's reach.
· For example, check out this AI-driven content generation solution: Vidable.ai
Crowd Management and Flow Optimization
· Utilize spatial AI algorithms to analyze crowd movement patterns. AI-driven insights can recommend adjustments to event layouts and traffic flow, enhancing overall attendee satisfaction.
· See here how camera and software platforms can combine AI and 3D sensing to detect people traffic and optimize throughput.
Interactive Chatbots
· Develop intelligent chatbots that answer attendee inquiries regarding schedules, locations, and logistics. This frees up event staff to focus on more complex issues.
· Chatbots can also analyze data from attendees' social media profiles to provide personalized and relevant responses.
Gamified Engagement
· Create AI-powered games and challenges that encourage attendees to explore different event areas, interact with sponsors, and engage with fellow participants. Gamification increases attendee interaction and satisfaction.
AI-Generated Art Installations
· Collaborate with artists and AI developers to create interactive art installations. These installations use AI algorithms to generate art pieces based on attendee input or event themes.
· Think of it as the 2023 version of a word cloud but taken to a whole new level.
Post-Event Insights
· Seamlessly analyze attendee feedback and engagement data using AI to gain deep insights into what worked well and what areas need improvement.
· AI-driven post-event analysis is essential for refining future events and ensuring they continue to meet evolving audience expectations.
AI is ushering in a new era of tools to optimize event planning, execution, analysis and measurement. To explore how AI can elevate your event strategy and execution, reach out to your InVision Account Director, or contact our team at info@iv.com today.