SIGGRAPH 2024: A Glimpse into the Future of Tech and Art
10.31.24
Tyler Van Kirk
Associate Creative Technologist
SIGGRAPH 2024: A Glimpse into the Future of Tech and Art
For the first time, InVision had the opportunity to attend SIGGRAPH, a premier conference designed for innovators and enthusiasts in computer graphics and interactive technologies. Our goal was to draw inspiration and explore cutting-edge creative techniques that could enhance how we deliver immersive experiences to our clients’ audiences, keeping us at the forefront of innovation. This year’s SIGGRAPH delivered a stunning mix of technological innovation and creative showcases, offering something for tech enthusiasts, developers, and artists alike.
Here are some of the standout moments that left a lasting impression on us.
NVIDIA: Generative AI for Robotics Training
NVIDIA is advancing AI with new generative models specifically for robotics, improving robot training to make them faster, more efficient and capable in various tasks. Attendees were intrigued by the potential for these models to advance automation across industries.
Image Credit: NVIDIA Robotics
Meta Unveils SAM2: Next-Gen Image and Video Segmentation
Meta introduced SAM2, an AI-powered segmentation tool that streamlines image and video processing, making content creation more intuitive and scalable while enabling creators to manipulate complex visuals with ease.
Google’s Project Starline: Walk-In Demos at SIGGRAPH
As one of the first public showcases, Google’s Project Starline gave SIGGRAPH attendees a rare opportunity to experience walk-in demos. This groundbreaking 3D communication system creates life-like interactions, making remote conversations feel incredibly realistic.
Click image to watch the performance.
Sound Reactive Audiovisual Performance by Brett Bolton
Brett Bolton’s sound-reactive audiovisual display wowed the crowd, blending audio and visuals that responded to live sound inputs for an immersive experience. The performance, reminiscent of live coding, was a hit among the tech-savvy audience.
Electronic Theater Pre-Show Activation
SIGGRAPH’s Electronic Theater always dazzles with its mix of technology and storytelling, but this year’s pre-show audience activation added a new level of interaction, enhancing engagement and setting the tone for the main event.
Click image to watch the demo.
Microsoft Demos Copilot HoloLens Integration
Microsoft demonstrated Copilot’s integration with HoloLens, enabling users to interact with AI-powered tools through augmented reality, opening new possibilities for industries like design, architecture, and remote work.
Jim Henson's Creature Shop: Real-Time Digital Puppetry
Jim Henson’s Creature Shop captivated creatives with a live demo of digital puppetry, blending real-time animation and control systems. The showcase highlighted the potential of merging traditional storytelling with cutting-edge technology, offering a glimpse into the future of interactive character-driven narratives.
This year’s SIGGRAPH was nothing short of revolutionary, with new tech releases and performances that seamlessly blend technology and creativity. The innovations we saw offer exciting opportunities for experiential marketers. From AI-driven tools to immersive audiovisual experiences, these technologies will help us create more engaging, interactive, and memorable experiences for audiences, pushing the boundaries of how we connect and captivate.
To explore how digital tools and technology can enhance brand impact, reach out to your Account Director or info@iv.com.