As in-person and hybrid meetings become more promising in the near future, we are reflecting on how brands will need to rebuild or reimagine their culture as employees begin coming back to the office or continue to work from home.

For the last six weeks, design intern Leah Freeman, an Art and Commerce student at the University of Central Florida, worked closely with our in-house studio team of designers and art directors as an intern to learn the ropes of our industry.

We’re taking a look back to when Square Enix had some exciting, long-anticipated announcements to share and needed a proactive partner to create and execute an immersive brand experience that would generate buzz and amp up the media, industry insiders, dedicated fans and the greater gaming community.

InVision Communications has been selected as a winner across four categories in the 42nd annual Telly Awards for our motion work with our clients Microsoft, Amway and Siemens, as well as our new corporate sizzle video.

As the vaccine rollout gains momentum, companies are making plans to safely welcome employees back into the office. Most leaders are targeting a return to the workplace within the next 7-12 months (52%). However, the world has changed significantly, making the return to office a delicate matter.

As gamers continue to diversify, game developers remain culturally monolithic. This disconnect is being felt now more than ever, as many verticals push to reform in the face of current injustices. Diversity, Equity & Inclusion (DEI) in video games is underrepresented and/or poorly represented and the call for change can no longer be ignored.

We learned through the pandemic that more communication and connectedness is required, not less. As we start to think about what’s next, it’s important to recognize that employees will need support beyond logistical and tactical updates.

With vaccinations in full swing, and COVID case numbers going down, brands are looking ahead to what comes next…Life after the pandemic. Here are 8 key takeaways that will shape the experiential landscape going forward.

InVision recently attended SXSW 2021, a virtual experience made up of conferences, music festival showcases, film festival screenings and networking opportunities. Here are the leading trends that we observed.

As we’ve adjusted to a new way of working over the past year and found new ways of doing things, so has the events industry. What was once centered around in-person engagements has been supplanted by digital experiences that connect people virtually and transmit content digitally.

Over the past year, we’ve seen companies and agencies transform from digital tourists into digital natives. Things are moving fast, but during this unprecedented period of innovation, InVision has already started to look towards the next evolution of digital.

After a year into the pandemic-induced pause on live events, we’re seeing widespread shifts in how brands navigate audience engagement and meet the changing expectations of their company’s key stakeholders.

In our first installment, we looked at how notable events like New Year’s Eve in Times Square and the all-digital CES 2021 adapted to the current norms. In part 2, Doug Binder, Senior Creative Director, InVision covers the Presidential Inauguration, the Pro Bowl and Super Bowl LV.

In a two-part series, Doug Binder, Senior Creative Director looks at some of the most notable recent events (NYE in Times Square and CES 2021) and how they’ve been twisted, contorted and adapted to the needs of norms of today. We also include thoughts on how marketers might be inspired by these events in designing their own upcoming digital engagements.

As if it wasn’t a big enough job for event marketers to cram 20,000 people into a conference hall in the middle of a work week, today’s climate has turned the dial to eleven on our stress to make sure we craft the most engaging, digital experiences.

With all the hybrid and digital events of the past year, what does this mean for the industry? Like most agencies, we were caught off guard when we found out that this health crisis had cut a hole into our bag of tricks.

By embracing and planning for 5G today, brands will be ready to deliver personalized and immersive experiences that maximize your marketing creativity, audience engagement and business impact.

Giving back to the community in which we live and work is a belief InVision Communications co-founders Rod Mickels and I instilled into the heart of our company from day one.

Even before borders closed across the globe, event attendees’ time was hard-won — travel, meetings and digital content pulled their attention (and calendars) in many directions.

We recently partnered with California College of the Arts to connect aspiring BIPOC student artists, creatives and designers with our creative staff as part of a 6-9 month mentorship program. We recently partnered with California College of the Arts to connect aspiring BIPOC student artists, creatives and designers with our creative staff as part of a 6-9 month mentorship program.