We believe FLEX is next.
FLEX Experiences are a customized blend of in-person events and digital engagements that deliver complementary content, messaging and impact in unified form over multiple channels. This approach can be even more effective in engaging larger audiences by meeting each attendee on their own terms, whether in-person or online. Whatever the format, our FLEX approach accomodates a broader reach as the world approaches its “new and next normal.”
The new engagement landscape
Audiences have new expectations for how they consume information and engage with content. The impact of digital is widespread and here to stay. This informs where we go next…
8 Lessons for the New Experiential Landscape
Top eight engagement trends brands need to keep in mind to captivate their audiences going forward:
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It’s all in the mix
Better than hybrid, FLEX focuses on the intersection between the virtual and in-person audience experiences.
All programs, are based off specific careabouts to you, your organization, and your ecosystem. We take into consideration a slew of factors that will help us figure out how to dial in the perfect program specific to you. We look at audience demographics, internal vs external audiences, domestic or international, messaging goals, and more.
Bottom line, we know that when your primary audience is split, you still need to invest in both experiences. You’ll want and need your audience connecting, cross-pollinating ideas, networking and contributing to your brand and community.
And the key is to bridge the two experiences, so that all attendees are still able to engage in your brand within one community.
FLEX is the Foundation
In addition to the physical footprint, you now need to consider how to connect your audiences across channels.
FLEX recognizes the need for a new framework that departs from traditional hybrid. It optimizes the pre-event, event and post-event phases in a way that leverages the strengths of each phase and format along the way.
In this way, each audience benefits from experiences designed for their channel of attendance. For example, in-person audiences may have an up-leveled networking experience, while digital-only audiences may get access to exclusive, on-demand and behind-the-scenes content.