Event marketers have long specialized in creating unique one-to-one engagement between brands and attendees. Enabling that same engagement digitally, however, requires a clear understanding of attendees’ digital behaviors.

As events move to digital, it's more important than ever to create personalized journeys with multiple touchpoints if you want to change an audience’s behavior or mindset in the long term.

As events move to digital, it's more important than ever to create personalized journeys with multiple touchpoints if you want to change an audience’s behavior or mindset in the long term.

How do you reproduce the live, arena-style rituals of amped up patriotism and musical mind-benders in a pandemic? And what can the events business learn from it?

Calling all you CES players, planners and producers. Got plans for New Year's Eve? ‘Course not – probably for the first time in years!

Every year, CEMA Summit brings together marketing and event leaders for an inspiring, fun-filled few days to share best practices, network, and learn.

Virtual communities are not new. And today, virtual communities are one of the only safe ways we can connect with each other.

The coronavirus pandemic — and the behavioral shifts and the economic recession it’s triggered — are on the verge of steamrolling entire industries and transforming the paradigm of others.

And across industries and organizations, budgets are one of the first places this impact can be seen.

The corporate events industry isn’t the only one suffering from in-person, large gathering bans. The themed entertainment industry, which relies primarily on in-person entertainment, is also experiencing major setbacks.

Whether it's a live or digital event, it's a common misstep for event planners to create an experience for attendees who make up the majority. How can you design a more inclusive event that considers all diverse needs and backgrounds?

As events move to digital, it's more important than ever to create personalized journeys with multiple touchpoints if you want to change an audience’s behavior or mindset in the long term.

The fight for racial equality is a shared responsibility by all communities and cultures. The past few weeks have served as an awakening and an integral catalyst for reflection on how we as a company can do better.

Disruption, Transformation and especially Innovation: words that should elicit goosebumps reduced to nickel notions. As marketers and communicators, we spent the last few decades tossing these terms like confetti in order to glorify minimal, incremental upgrades and to flog feel-good platitudes.

In the events industry, rolling with the punches is second nature. Planners and production teams are often faced with uncontrollable variances to our show’s ebbs and flows which occur naturally when designing something so human. However, this juggling ability hasn’t been tested quite like it is now.

Even though in-person events have moved to digital, we can still create hyper-personalized and immersive experiences that engage audiences.

Even though in-person events have moved to digital, we can still create hyper-personalized and immersive experiences that engage audiences.

InVision and our client Jenn Artura recently spoke with Event Marketer on how Veritas Technologies LLC partnered with InVision to successfully pivot their global sales meeting to digital while still infusing the high level of energy and engagement that they were accustomed to from their face-to-face event.

We’re living in unprecedented times, but I remain optimistic about the future. As communications professionals, we bring people together to celebrate milestones, exchange ideas and make meaningful connections—connections that people need now more than ever.

Giving back to the community in which we live and work is a belief InVision Communications co-founders Rod Mickels and I instilled into the heart of our company from day one.

Bringing new products to market has long involved a virtual component – in engineering, design, R&D and more. With so many “markets” in shutdown right now, those products aren’t finding their way to shelves, showrooms and shopping centers. Not that it matters: customers aren’t getting there either.