While we are still 10 or so years out from the metaverse being fully realized, we can take small steps right now to start building towards the full potential of the metaverse for brands.

The one thing we know for sure about the metaverse is that its possibilities are evolving exponentially by the minute. Find out the elements that are making up that evolving definition, why they matter to the B2B sector, and how they may come to life through the lens of overall brand marketing efforts.

The metaverse is all everyone keeps talking about today. And if you’ve tuned it out, it’s time you should start caring. Why? Many experts believe that the metaverse is the next iteration of the internet, and that brands should take notice now.

SXSW 2022 showcased the latest trends in interactive media, music, art, film, and technology. InVision shares insight on standout activations, panels, and experiences around four key engagement trends at this year’s event.

In this time of transformation, brands must build a new Engagement Operating System to meet their audiences’ evolving state, using six key pillars of engagement.

With 2022 in view, we’re highlighting five technology trends that will continue to shape the strategy behind experience design as B2B marketers plan a new wave of events.

Our plans are full of uncertainty in the coming months, and we know that audiences are growing tired of connecting digitally as they have in the past. People are longing for human interaction, and technology can help facilitate this need.

As digital continues to be table stakes in experiences in 2021 (and beyond), we're taking a look at how InVision helped collaboration software leader Asana gather prospective investors in a sophisticated Investor Day digital experience.

During Zuddl’s recent SHIFT 2021 conference, InVision presented our POV on Maximizing ROI in the Virtual World; and shared our insights on how virtual events can be more powerful than in-person ones.

We learned through the pandemic that more communication and connectedness is required, not less. As we start to think about what’s next, it’s important to recognize that employees will need support beyond logistical and tactical updates.

InVision recently attended SXSW 2021, a virtual experience made up of conferences, music festival showcases, film festival screenings and networking opportunities. Here are the leading trends that we observed.

As we’ve adjusted to a new way of working over the past year and found new ways of doing things, so has the events industry. What was once centered around in-person engagements has been supplanted by digital experiences that connect people virtually and transmit content digitally.

After a year into the pandemic-induced pause on live events, we’re seeing widespread shifts in how brands navigate audience engagement and meet the changing expectations of their company’s key stakeholders.

As if it wasn’t a big enough job for event marketers to cram 20,000 people into a conference hall in the middle of a work week, today’s climate has turned the dial to eleven on our stress to make sure we craft the most engaging, digital experiences.

With all the hybrid and digital events of the past year, what does this mean for the industry? Like most agencies, we were caught off guard when we found out that this health crisis had cut a hole into our bag of tricks.

By embracing and planning for 5G today, brands will be ready to deliver personalized and immersive experiences that maximize your marketing creativity, audience engagement and business impact.

Even before borders closed across the globe, event attendees’ time was hard-won — travel, meetings and digital content pulled their attention (and calendars) in many directions.

As events move to digital, it's more important than ever to create personalized journeys with multiple touchpoints if you want to change an audience’s behavior or mindset in the long term.

How do you reproduce the live, arena-style rituals of amped up patriotism and musical mind-benders in a pandemic? And what can the events business learn from it?

Calling all you CES players, planners and producers. Got plans for New Year's Eve? ‘Course not – probably for the first time in years!