A Strategic Lens on Sales Enablement
Join InVision’s VP of Marketing, Laliv Hadar, and Slack’s Senior Manager of Global Enablement Programs, Ashton Williams, in a conversation about the state of sales enablement, and how organizations can ensure they are setup to drive high performing sales teams – and results.
Unraveling the Red Thread
Join InVision’s creative and strategy team as they discuss the meaning behind the red thread and why interweaving strategy and creative is critical to designing and executing impactful experiences that move your audiences to action.
Event Marketer Hierarchy of Needs
With many B2B marketing and event leaders “heads down” in their 2023 planning, it’s a good opportunity to revisit what matters most. Similar to Maslow’s hierarchy of needs, we believe that Event Marketers also have a hierarchy of needs, all of which need to be met to build successful programs.
2022 League of Legends World Championship Finals
We recently attended Riot Games’ sold-out 12th League of Legends World Championship Finals held at the Chase Center in San Francisco…and the experience did not disappoint. Read on to see some of the biggest highlights of the event.
VISIONS - Part 2 - The In-Person Experience
After much internal discussion, VISIONS designed an optional 2-day in-person experience that focused on networking and connection, safely.
VISIONS - Part 1 - The Digital Experience
VISIONS is a special time to create for ourselves —a fully-integrated strategic event experience where we learn, share, bond, and celebrate each other and the exciting work we’ve done throughout the year.
Leveraging Experiential to Express Brand Purpose
We all know the pandemic changed many things about the world we live in today, but one shift in consumer behavior that stands out the most is the desire of people to do business with brands who share values and actually care.
Designing for Accessible Experiences
When we design for accessible experiences, we’re providing equal access to everyone along the continuum of human ability and experience. Accessibility needs are incredibly varied and it’s difficult to think through all the needs of your event audiences. In response we’ve shared a few ways that brands can design experiences with inclusivity at the helm.
DEIA: Our Continued Promise
As InVision’s Diversity, Equity, Inclusion, and Accessibility (DEIA) Team approaches its two-year anniversary, we’re checking in on some of our latest initiatives in support and growth of our DEIA footprint.
Top 5 Considerations for Designing Accessible Events
As marketers, we must be especially mindful of disabilities in our event strategies to ensure that we are designing an all-inclusive experience both in-person and virtually. Here are 5 takeaways for event marketers that address all individuals’ needs.
How Brands Are Tapping into the Metaverse
The metaverse is all everyone keeps talking about today. And if you’ve tuned it out, it’s time you should start caring. Why? Many experts believe that the metaverse is the next iteration of the internet, and that brands should take notice now.
Part 2: What’s Next in Experiences
In part 2 of the What’s Next in Experiences blog series, we review three key elements of experience design to help event planners create more impactful brand experiences now and going forward.
Part 1: What’s Next in Experiences
The phrase “content is king” has been used more than we can count. If that’s true, then why are organizations giving it away for free? In the first of a two-part blog series, we’ll discuss the current state of the events industry, how it’s evolved and why we should care.
SXSW: 4 Engagement Trends Brands Should Pay Attention To
SXSW 2022 showcased the latest trends in interactive media, music, art, film, and technology. InVision shares insight on standout activations, panels, and experiences around four key engagement trends at this year’s event.
Pacific 360° - Intersect, Connect, Impact
InVision helped the University of Pacific (UOP) reimagine their on-campus 2021 Pacific 360° Spring Open House into a digitally immersive one. The experience prioritized attendee engagement and showcased UOP’s educational and creative strengths.
Visions - Make It Inspiring
Every year, InVision employees from all locations come together for Visions, our annual company offsite. As the pandemic persisted, we pivoted toward an engaging digital experience, one that uplifted and inspired our teams.
Square Enix: Make Champions
We’re taking a look back to when Square Enix had some exciting, long-anticipated announcements to share and needed a proactive partner to create and execute an immersive brand experience that would generate buzz and amp up the media, industry insiders, dedicated fans and the greater gaming community.
Engagement Reimagined: 8 Lessons for the New Experiential Landscape
With vaccinations in full swing, and COVID case numbers going down, brands are looking ahead to what comes next…Life after the pandemic. Here are 8 key takeaways that will shape the experiential landscape going forward.
Digital Experiences: Drawing Inspiration from Gaming
Over the past year, we’ve seen companies and agencies transform from digital tourists into digital natives. Things are moving fast, but during this unprecedented period of innovation, InVision has already started to look towards the next evolution of digital.
Events Go Back to the Future. Again. | Winter Edition | Part 2
In our first installment, we looked at how notable events like New Year’s Eve in Times Square and the all-digital CES 2021 adapted to the current norms. In part 2, Doug Binder, Senior Creative Director, InVision covers the Presidential Inauguration, the Pro Bowl and Super Bowl LV.