A Strategic Lens on Sales Enablement
1.11.22
Hosted by Laliv Hadar, VP Marketing, InVision; Ashton Williams, GTM Enablement Leader, Slack
Podcast Season 2, Episode 1
Getting Strategic with Sales Enablement
How to make enablement a critical part of your organization
Research from sales professionals on driving productivity reveals that selling is harder now than before the pandemic. Buyer behaviors are ever-shifting as customers vacillate between digital and in-person connections and touch points with brands. What’s the key to ensuring your sales organization is setup for success in this challenging environment? A strategic and effective sales enablement program that’s highly embedded in and critical to your organization.
Join InVision’s VP of Marketing, Laliv Hadar, and Slack’s Senior Manager of Global Enablement Programs, Ashton Williams, in a conversation about the state of sales enablement, and how organizations can ensure they are setup to drive high performing sales teams – and results.
What you’ll learn:
– Trends in the buyer landscape impacting the selling environment
– How to partner with management to drive success and playbook adoption
– Ensuring that enablement is strategically aligned to sales goals
– How enablement ladders up to brand purpose
Listen now and don’t forget to rate, review and subscribe to the InVision Xcast to stay fresh on the latest industry trends, technologies and insights:
