Pacific 360° - Intersect, Connect, Impact
09.28.2021
A Virtual Look into Higher Education
One of the most pivotal and exciting moments in a prospective college student’s life is choosing which university they want to attend. Aside from reputation and word-of-mouth, prospective students often visit college campuses to gain first-hand experience and knowledge to help guide them towards which university best fits their academic, campus life and culture needs. But, like many other large in-person gatherings during the pandemic, in-person campus tours came to a complete halt and had to pivot to digital experiences.
Earlier this year, InVision helped the University of Pacific (UOP) reimagine their on-campus 2021 Spring Open House into a digitally immersive one. The experience needed to prioritize attendee engagement and showcase UOP’s educational and creative strengths.
Our Approach…
With UOP’s objectives in mind, we built a robust digital engagement plan around the overarching theme Pacific 360°, along with three distinct subtheme experiences—Intersect, Impact and Connect—that would keep energy levels high, retain attention and most importantly, position UOP as the college of choice. We designed the online Pacific 360° Open House experience with various touchpoints that immersed prospective students into UOP’s core curriculum and cultural values. This included a guided virtual campus tour, a deep dive look into UOP’s schools and departments, and testimonials from current students, alumni and faculty.
WATCH NOW! UOP Pacific 360 Open House Experience Sizzle Reel
Highlights of the program:
- Designated UOP colleges and departments showcased their strengths and focus in bite-size segments.
- Each 60-minute experience was hosted by a different faculty member to provide the segment with fresh personality and energy.
- A specialized admissions team was available in real-time through the chat feature to answer any questions.
- Curated brand elements for the campaign included a Pacific 360° brandmark, a Zoom background, lower-thirds treatment, and opening animation.
- Live student panelist segments and testimonials brought a sense of campus life and culture.
- The live campus tour was broadcasted from an iPhone to emulate an in-person, guided experience.
- Recorded sessions were shared to broaden the campaign’s reach and scope.
- Segments within each hour-long webinar were kept under five minutes, varying between prerecorded and in-person content.
- Live and pre-recorded content featured:
o Alumni interviews
o Audience polls
o Student panels
o Student testimonials
o Student work
o Tours of campus spaces
The Outcome…
UOP’s Pacific 360° Spring Open House was successful in showcasing the University’s distinct character, while connecting with prospective students. The digital experience allowed an even greater number of attendees considering UOP to join the open house, reducing the barriers of entry. The reach went on to include more than 300 live digital session attendees, and an additional 500 viewers after the program was uploaded to the Pacific YouTube channel. The suite of Pacific 360° solutions continues to live on as recruitment tools, reinstating the importance of digital engagement.
Are you looking to evolve your in-person experience to digital? Contact your Account Director or info@iv.com for more information.