IVC Podcast - Episode 1 - Activate Engagement OS

09.09.2021

Welcome to the IVC Podcast, where we dive into the future of audience engagement. You’ll hear from experts in communications, strategy, creative, digital and events on what moves customers -- and how brands can best position themselves to best engage their audiences.

Episode 1: Activating the Engagement OS

Over the past 18 months, marketers have rapidly transformed their channel mix to develop alternative ways of influencing their key audiences. These changes have been driven by the evolution of audience needs and expectations – audiences who have all become digital natives, who expect personalization in all communications, and who have high expectations of your audience engagement programs.

What is at stake? Earned engagement – planning for and measuring how we earn the attention of our key audiences in a radically changed experiential landscape. At InVision, we have been working with our clients to not only achieve differentiated levels of earned engagement, but to create a system that delivers it: We are designing the new Engagement Operating System, the Engagement OS.

Join Claire Carroll, InVision Senior Strategist at InVision Communications, and Jon Paul Potts, SVP, Strategic Solutions, for an exploration of the Engagement OS, and how it can help your brand earn back engagement from your customers.

Listen Now!