Event Marketer Hierarchy of Needs
With many B2B marketing and event leaders “heads down” in their 2023 planning, it’s a good opportunity to revisit what matters most. Similar to Maslow’s hierarchy of needs, we believe that Event Marketers also have a hierarchy of needs, all of which need to be met to build successful programs.
InVision Wins Five Marcom Awards
We’re thrilled to have won five MarCom Awards, an international creative competition for marketing and communications professionals. With over 6,000 entries, MarCom is one of the oldest, largest, and most respected creative competitions in the world.
2022 League of Legends World Championship Finals
We recently attended Riot Games’ sold-out 12th League of Legends World Championship Finals held at the Chase Center in San Francisco…and the experience did not disappoint. Read on to see some of the biggest highlights of the event.
The New Event Registration Trajectory
“Hockey stick registration” — what is it, and why are we seeing it affect the pace and trajectory of event registration? Senior Strategy Director, Lynn Randall, discusses this phenomenon, what’s driving decisions to attend conferences, and the implications to event marketers.
VISIONS - Part 2 - The In-Person Experience
After much internal discussion, VISIONS designed an optional 2-day in-person experience that focused on networking and connection, safely.
Reimagining Event Sponsorships with Event Marketing Partners Podcast
Listen to our conversation with Event Marketing Partners on building the new sponsorship model, focused on the development of opportunities that serve the objectives of both event owners and sponsors.
VISIONS - Part 1 - The Digital Experience
VISIONS is a special time to create for ourselves —a fully-integrated strategic event experience where we learn, share, bond, and celebrate each other and the exciting work we’ve done throughout the year.
The Metaverse: Your Top 3 Objections Handled
While we are still 10 or so years out from the metaverse being fully realized, we can take small steps right now to start building towards the full potential of the metaverse for brands.
Taking the Show on the Road with Service Now Podcast
Rather than bringing their user community to a single location, ServiceNow took their hybrid user program Knowledge on the road instead. Hear why and how they did it.
Leveraging Experiential to Express Brand Purpose
We all know the pandemic changed many things about the world we live in today, but one shift in consumer behavior that stands out the most is the desire of people to do business with brands who share values and actually care.
Bloomberg Invest Global Digital Conference
Bloomberg hosts their Invest Global conference to bring together influential financial and economic thinkers to help investors and finance professionals navigate the current market and economies. For the first time ever, the large annual conference pivoted from in-person to a 3-day virtual event.
Getting Human with Your ESG Marketing Campaign
In Part II of Creating a More Compelling ESG Story for Your Business, Creative Director Holly Venable discusses why you need an ESG story - and who wants to hear it. To capture the breadth of your brand's unique #ESG story, you need the share the “human” experience. Here are a few quick tips on how to extract it.
Using Empathy to Create a More Compelling ESG Story for Your Business
What’s the key to telling your brand’s ESG story more effectively for maximum impact? Hot tip: It’s not a 90-page sustainability report. InVision shares how brands can deepen stakeholder brand loyalty, positively impact society, and steadily grow their company bottom line simply by effectively communicating their existing ESG efforts.
Designing for Accessible Experiences
When we design for accessible experiences, we’re providing equal access to everyone along the continuum of human ability and experience. Accessibility needs are incredibly varied and it’s difficult to think through all the needs of your event audiences. In response we’ve shared a few ways that brands can design experiences with inclusivity at the helm.
Levi’s - Make Leaders
Levi’s is a stellar brand, but to maintain its position as an industry leader, the company needed to amp up the engagement of its internal teams.
What Brands Can Learn from Adobe’s B2B Influencer Marketing Approach
How are brands leveraging influencers In the B2B space? We spoke with Rani Mani, Head of Digital Media Customer Communications at Adobe, to discuss Adobe’s influencer marketing approach, current trends, and how brands in the B2B space can begin their own brand influencer strategy today.
Getting Personal with Micro-Personas
As audience segments reject the idea of being placed into oversimplified groupings and the younger generations of our brand customers become increasingly diverse, it’s time to rethink “brand personas.”
DEIA: Our Continued Promise
As InVision’s Diversity, Equity, Inclusion, and Accessibility (DEIA) Team approaches its two-year anniversary, we’re checking in on some of our latest initiatives in support and growth of our DEIA footprint.
Top 5 Considerations for Designing Accessible Events
As marketers, we must be especially mindful of disabilities in our event strategies to ensure that we are designing an all-inclusive experience both in-person and virtually. Here are 5 takeaways for event marketers that address all individuals’ needs.
Micro-dosing on the Metaverse Part 1: Why B2B should care about the Metaverse
The one thing we know for sure about the metaverse is that its possibilities are evolving exponentially by the minute. Find out the elements that are making up that evolving definition, why they matter to the B2B sector, and how they may come to life through the lens of overall brand marketing efforts.