Taking the Show on the Road with Service Now Podcast
09.20.22
Hosted by Jude Braunstein, Executive Producer, Integrated Engagements, InVision Communications
Podcast Episode 8
Taking the Show on the Road with ServiceNow
A lot of companies in 2022 returned to in-person and hybrid programs. While many picked up where they left off before the pandemic—reconvening their user community in one location, albeit with smaller audiences—ServiceNow used the opportunity to take a different approach for their large, 16-years-running program, Knowledge. Rather than bringing their user community to a single location, they took their hybrid user program on the road instead.
In our 8th podcast episode, ServiceNow’s Nellie Greely, Sr. Director, Strategic Events shares:
Why they took a non-traditional approach to their large user conference “Knowledge”
How they delivered consistent messaging while localizing the experience
Learnings and best practices
The future of “Knowledge” moving forward
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