How do companies use social media during times of crisis to connect with audiences? InVision's VP of Marketing Laliv Hadar shares our approach to social media during COVD-19 in BizBash.

“This is an unprecedented time in the meetings and events industry. The digital platforms and integrations we’re leveraging to get us through this crisis [COVID19] are here to stay... events will be increasingly integrated across channels.

We continue to navigate the “new normal” that is life in the wake of COVID-19. Companies are currently facing the decision to cancel an upcoming live event or pivot to a virtual/digital/broadcast/live-stream/on-demand experience.

The world of events is rapidly becoming more sophisticated and more results-driven – made even more complicated through the lens of the COVID-19 impact.

I’m a human being. I have a job. I’m part of a community. My job is to produce events where thousands of people come together to build community, sometimes as a part of their jobs.

Brands sponsor face-to-face events because they want to connect with key audiences. They want to increase brand awareness and improve brand perception.

How quickly things have changed. If your experience resembles mine, and I suspect in many ways it does, videoconferencing has been a big part of your day both professionally and personally.

How quickly things have changed. If your experience resembles mine, and I suspect in many ways it does, videoconferencing has been a big part of your day both professionally and personally.

"Virtual events boast their own unique benefits, such as better learning for attendees," says Doug Binder, Senior Creative Director at InVision Communications during an interview with The Enterprisers Project.

"Virtual events boast their own unique benefits, such as better learning for attendees," says Doug Binder, Senior Creative Director at InVision Communications during an interview with The Enterprisers Project.

"Virtual events boast their own unique benefits, such as better learning for attendees," says Doug Binder, Senior Creative Director at InVision Communications during an interview with The Enterprisers Project.

There’s no question we are experiencing an unprecedented situation—the question is, how are we responding to it?

When software giant Pegasystems made the decision to pivot PegaWorld iNspire from live to virtual, a lot had to change in the course of less than a week.

"There is plenty of uncertainty during the coronavirus pandemic, but one thing is very certain: Live experiences that require physical interaction won’t be an option for brands and marketers in the foreseeable future"

Clearly, the COVID-19 (aka Coronavirus) outbreak has significantly upset the event industry—both B2B and B2C. Events such as Google I/O, the Geneva Auto Show, and SXSW have been canceled.

As coronavirus continues its rapid global spread — and continues to drive the cancellation of face-to-face events — InVision Communications has developed and launched a new “Pivot Playbook.”

InVision's Eileen Krepps Page offers our POV on how to use marketing automation in the service of events in order to create a more personalized and tailored experience for attendees.

“Conversational marketing is about leveraging the power of real-time conversations and two-way dialogue to engage customers and seamlessly move them through your marketing and sales funnels.” Nicole Bojic, SVP of Strategy, InVision Communications

“Conversational marketing is about leveraging the power of real-time conversations and two-way dialogue to engage customers and seamlessly move them through your marketing and sales funnels.”

Effective employee recognition programs are an invaluable tool for retaining top performers in any company. And in survey after survey, employees cite public recognition as their preferred style of recognition. (One recent source: Gallup.)