[ Press: CMS Wire ] Conversational Marketing: How to Go Beyond Chatbots

03.03.2020

By Team IVC

[ Press: CMS Wire ] Conversational Marketing: How to Go Beyond Chatbots

“Conversational marketing is about leveraging the power of real-time conversations and two-way dialogue to engage customers and seamlessly move them through your marketing and sales funnels.” Nicole Bojic, SVP of Strategy, InVision Communications. In today's world, consumers want 1:1 real-time, human interactions to feel heard, understood and listened to. CMS Wire interviewed Nicole about the importance and impact of conversational marketing, a more engagement-driven way of online marketing.