Clearly, the COVID-19 (aka Coronavirus) outbreak has significantly upset the event industry—both B2B and B2C. Events such as Google I/O, the Geneva Auto Show, and SXSW have been canceled.

As coronavirus continues its rapid global spread — and continues to drive the cancellation of face-to-face events — InVision Communications has developed and launched a new “Pivot Playbook.”

InVision's Eileen Krepps Page offers our POV on how to use marketing automation in the service of events in order to create a more personalized and tailored experience for attendees.

“Conversational marketing is about leveraging the power of real-time conversations and two-way dialogue to engage customers and seamlessly move them through your marketing and sales funnels.” Nicole Bojic, SVP of Strategy, InVision Communications

“Conversational marketing is about leveraging the power of real-time conversations and two-way dialogue to engage customers and seamlessly move them through your marketing and sales funnels.”

Effective employee recognition programs are an invaluable tool for retaining top performers in any company. And in survey after survey, employees cite public recognition as their preferred style of recognition. (One recent source: Gallup.)

In a traditional recognition program to boost employee engagement, companies reward employees for a job well done. These proverbial pats on the back can have a big impact — but in a sales setting, they simply don’t cut it.

With recent daily headlines about canceled events around the world due to the Coronavirus – such as Mobile World Congress and LPGA events – and even debate regarding the viability of the 2020 Olympics, what are companies and corporate event planners to do?

A lack of recognition is one of the most common reasons employees leave an organization. And even more concerning than the hard costs of employee turnover (backfilling a role costs easily 50 to 200 percent of the role’s annual salary), Gallup research indicates it’s the most talented employees who are the quickest to leave.

Your company is experiencing a surge of growth, and the importance of aligning to your core, high-value customers has never been greater.

Corporate event attendees today are a far less captive audience than in decades past. When attendees have the entirety of the internet one swipe away on the phones in their pockets, event teams have to work all the harder to ensure the experience provided is worthy of every individuals’ attention.

Our partnership with Siemens Digital Industries Software (DI SW) began in 2014 with a single ask: rethink their global sales kickoff.

Remarkable changes are happening in how event branding is evolving to become more effective and impactful. Gone are the days when event branding meant that the hosting company’s logo was essentially the event brand, and companies were satisfied with that alone.

The role of the event marketer is to champion both the organization and the audience and to help the planning team see the intersection between the two to create an impact in your event design.

The role of the event marketer is to champion both the organization and the audience and to help the planning team see the intersection between the two to create an impact in your event design.

At a time when we’re all working to make our corporate events more immersive, technology is changing the events industry for the better.

Several members of our design team attended Adobe MAX in Los Angeles and brought back a wealth of inspiration, piqued by Adobe’s community-first approach.

Several members of our design team attended Adobe MAX in Los Angeles and brought back a wealth of inspiration, piqued by Adobe’s community-first approach.

In every vertical in every corner of the globe, product innovation is critical to your organization’s survival. In fact, failure to stay ahead of consumer demands and weather changes in the marketplace puts companies at risk.

Learn how to drive efficiencies across your portfolio of events by transcending the “sliver in time” to engage your audience early and often – thereby demonstrating ROI, driving measurable results, and meeting strategic business objectives.