Design Directions 2024
Our team of expert designers are excited to share how we integrate the latest in design directions into our work and process for our clients.
Case Study: Expo Design - Crafting an Unforgettable Attendee Journey
As an audience engagement leader, InVision has long been a proponent of crafting expo experiences designed to captivate, educate, and inspire. The following showcases how one of our clients, in strategic partnership, was able to deliver an impactful, memorable expo experience for their audience.
Case Study: Leveraging Events for Yearlong Campaign Brand Engagement
InVision designed a 24-month communications plan, centered around audience-centric content capture. The following exemplifies how one of our clients achieved a lasting and impactful brand connection through this strategy -- effectively extending the reach of their events far beyond a single time and place.
Mentorship: A Career Game-Changer
What happens when you put two InVision employees from totally different generations, backgrounds and functions together in a mentorship program? Barriers fall, differences fuel refreshing insights, and the outcome creates a two-way street of career inspiration and lifelong learning. Join two InVisionites as they delve into their mentor-mentee partnership, and share valuable advice.
Mastering Content Atomization: A Strategy for Impactful Marketing
As the digital realm becomes increasingly saturated with information, capturing the attention of your audience has become a challenging endeavor. Amidst this challenge, "content atomization" can help brands break through the noise and create lasting connections with their audience.
Breaking through Virtual Event Production with Digital Twin Technology
In partnership with InVision, Box executed two seamless events. The broadcast studio “digital twin” streamlined the virtual event production process and significantly enhanced the audience experience for digital attendees.
Exploring the Path to Sustainable Events: Insights and Strategies
"Can events actually be sustainable?" Event professionals have pondered this question for years. For our next Xcast episode, our internal experts share valuable insights and explore actionable strategies to make events more eco-friendly.
Unleashing the Power of Digital Communities: Insights on Community Strategy
In part two of the conversation, Michael Cooksey, Head of Community at Qualtrics XM, highlights essential strategies that drive successful digital community building for the long-term.
The Power of Immersive Learning and Emotional Storytelling in Health Sciences
The marriage of immersive learning and emotional storytelling has proven to be a dynamic force, leaving a profound impact, especially within the intricate landscape of the health sciences industry.
Unleashing the Power of Digital Communities: Lessons on Effective Audience Engagement
In today's fast-paced and rapidly changing business landscape, digital communities have emerged as powerful platforms for audience engagement, growth, and success. Read on for key takeaways from part 1 of the conversation around the importance of purposeful community-building.
Navigating the Creative-Production Partnership
Synergy between the creative minds that conceive groundbreaking ideas and the technical wizards that bring them to life is the driving force behind captivating brand experiences. Join us as we delve into the insightful conversation between industry experts Jude Braunstein and Doug Binder, exploring the key lessons and strategies at the core of this collaborative journey.
Nurturing Successful Relationships between Procurement, Marketers, and Agencies in the Events World
In the events world, strong relationships between procurement, marketers, and agencies are critical. InVision recently hosted a forum with senior marketing, event, and procurement leaders on the value of this alliance, iterating its power to transform the way businesses operate. Read on for key takeaways.
Building the Future of Brand Engagements: Highlights
InVision Communications recently brought together senior-level marketing, communications and event professionals in Chicago at our annual Exchange program to explore the future of Brand Engagements as we emerge from the disruption of the last three years.
Exploring the Power of Digital Communities
Over the past few years, we have witnessed a remarkable transformation in how businesses connect, collaborate, and thrive. With the onset of the global pandemic, Digital Communities have emerged as essential platforms that have propelled B2B companies forward.
Empowering Employee Perspectives through a Shadow Board
InVision rolled out its first shadow board – a group of millennial and Gen Z employees, formed to help make better, more informed decisions while representing the views and interests of the wider employee cohort. Read on to learn how these diverse views can lead to better companywide success.
Unraveling the Red Thread: How Strategy and Creativity Intersect
Everything we do as event professionals must be intentional and grounded in purpose to truly connect, inspire and make the most impact on attendees. Blending strategy and creativity is the key to creating unforgettable live connected experiences. We call it the Red Thread.
Navigating Audience Engagement in Times of Change: Lessons from the Pandemic
In a recent episode of the Xcast, Doug Binder, Senior Creative Director, and Corey Burton, Executive Producer, discussed the challenges they faced and the lessons they learned in navigating audience engagement in times of change three years after the world shutdown. Following are highlights from their conversation.
Enhance Employee Experience Through Mentorship
InVision’s Elisha Kessman, who leads our Mentor Program, shares the steps InVision takes to provide greater growth opportunities for employees to help support professional career paths and well-being.
3 CONEXPO-CON/AGG Takeaways for Industrial Marketers
The leading event for construction, CONEXPO-CON/AGG, brings together industrial and manufacturing leaders for a week of exhibition, education, and networking. For B2B marketers, it’s an annual opportunity to build brand loyalty, validate customer priorities and pain points, and reassess the competitive landscape. We’ve shared our top three takeaways from CONEXPO-CON /AGG 2023.
What We Learned from Our First Pandemic: Event Experts and the Long Road Back
Three years ago, the world shut down. InVision's Doug Binder and Corey Burton are still trying to make sense of it all, especially when it comes to their passion for creating events. Hold on tight for a spirited journey back in time, from ballrooms to video calls to hybrid to whatever comes next.