Over the past year, we’ve seen companies and agencies transform from digital tourists into digital natives. Things are moving fast, but during this unprecedented period of innovation, InVision has already started to look towards the next evolution of digital.

After a year into the pandemic-induced pause on live events, we’re seeing widespread shifts in how brands navigate audience engagement and meet the changing expectations of their company’s key stakeholders.

In our first installment, we looked at how notable events like New Year’s Eve in Times Square and the all-digital CES 2021 adapted to the current norms. In part 2, Doug Binder, Senior Creative Director, InVision covers the Presidential Inauguration, the Pro Bowl and Super Bowl LV.

In a two-part series, Doug Binder, Senior Creative Director looks at some of the most notable recent events (NYE in Times Square and CES 2021) and how they’ve been twisted, contorted and adapted to the needs of norms of today. We also include thoughts on how marketers might be inspired by these events in designing their own upcoming digital engagements.

As if it wasn’t a big enough job for event marketers to cram 20,000 people into a conference hall in the middle of a work week, today’s climate has turned the dial to eleven on our stress to make sure we craft the most engaging, digital experiences.

With all the hybrid and digital events of the past year, what does this mean for the industry? Like most agencies, we were caught off guard when we found out that this health crisis had cut a hole into our bag of tricks.

By embracing and planning for 5G today, brands will be ready to deliver personalized and immersive experiences that maximize your marketing creativity, audience engagement and business impact.

Giving back to the community in which we live and work is a belief InVision Communications co-founders Rod Mickels and I instilled into the heart of our company from day one.

Even before borders closed across the globe, event attendees’ time was hard-won — travel, meetings and digital content pulled their attention (and calendars) in many directions.

We recently partnered with California College of the Arts to connect aspiring BIPOC student artists, creatives and designers with our creative staff as part of a 6-9 month mentorship program. We recently partnered with California College of the Arts to connect aspiring BIPOC student artists, creatives and designers with our creative staff as part of a 6-9 month mentorship program.

Event marketers have long specialized in creating unique one-to-one engagement between brands and attendees. Enabling that same engagement digitally, however, requires a clear understanding of attendees’ digital behaviors.

As events move to digital, it's more important than ever to create personalized journeys with multiple touchpoints if you want to change an audience’s behavior or mindset in the long term.

As events move to digital, it's more important than ever to create personalized journeys with multiple touchpoints if you want to change an audience’s behavior or mindset in the long term.

How do you reproduce the live, arena-style rituals of amped up patriotism and musical mind-benders in a pandemic? And what can the events business learn from it?

Calling all you CES players, planners and producers. Got plans for New Year's Eve? ‘Course not – probably for the first time in years!

Every year, CEMA Summit brings together marketing and event leaders for an inspiring, fun-filled few days to share best practices, network, and learn.

Virtual communities are not new. And today, virtual communities are one of the only safe ways we can connect with each other.

The coronavirus pandemic — and the behavioral shifts and the economic recession it’s triggered — are on the verge of steamrolling entire industries and transforming the paradigm of others.

And across industries and organizations, budgets are one of the first places this impact can be seen.

The corporate events industry isn’t the only one suffering from in-person, large gathering bans. The themed entertainment industry, which relies primarily on in-person entertainment, is also experiencing major setbacks.

Whether it's a live or digital event, it's a common misstep for event planners to create an experience for attendees who make up the majority. How can you design a more inclusive event that considers all diverse needs and backgrounds?