As events move to digital, it's more important than ever to create personalized journeys with multiple touchpoints if you want to change an audience’s behavior or mindset in the long term.

The fight for racial equality is a shared responsibility by all communities and cultures. The past few weeks have served as an awakening and an integral catalyst for reflection on how we as a company can do better.

Disruption, Transformation and especially Innovation: words that should elicit goosebumps reduced to nickel notions. As marketers and communicators, we spent the last few decades tossing these terms like confetti in order to glorify minimal, incremental upgrades and to flog feel-good platitudes.

In the events industry, rolling with the punches is second nature. Planners and production teams are often faced with uncontrollable variances to our show’s ebbs and flows which occur naturally when designing something so human. However, this juggling ability hasn’t been tested quite like it is now.

Even though in-person events have moved to digital, we can still create hyper-personalized and immersive experiences that engage audiences.

Even though in-person events have moved to digital, we can still create hyper-personalized and immersive experiences that engage audiences.

InVision and our client Jenn Artura recently spoke with Event Marketer on how Veritas Technologies LLC partnered with InVision to successfully pivot their global sales meeting to digital while still infusing the high level of energy and engagement that they were accustomed to from their face-to-face event.

We’re living in unprecedented times, but I remain optimistic about the future. As communications professionals, we bring people together to celebrate milestones, exchange ideas and make meaningful connections—connections that people need now more than ever.

Giving back to the community in which we live and work is a belief InVision Communications co-founders Rod Mickels and I instilled into the heart of our company from day one.

Bringing new products to market has long involved a virtual component – in engineering, design, R&D and more. With so many “markets” in shutdown right now, those products aren’t finding their way to shelves, showrooms and shopping centers. Not that it matters: customers aren’t getting there either.

Debuting today, InVision Communications, in partnership with InHouse Physicians, launches CLEANevents — safely bringing people together again.

A guest speaker can easily make or break your event. And finding the right one might feel like a daunting task, but it doesn’t have to be.

While our return to F2F events is on the horizon, InVision’s Jonathan Brown, VP Design, offers valuable insights for how to turn your corporate event’s brand and messaging into a compelling visual story—much of which still holds true when hosting your event online.

With the “new normal” in place for over a month now, our event strategy and production capabilities have been at the forefront, working with clients to transform their original face-to-face plans into digital alternatives.

Given that 90 percent of workers favor hands-on, experiential learning, it’s no surprise education is one of the top reasons people attend face-to-face corporate events.

Given that 90 percent of workers favor hands-on, experiential learning, it’s no surprise education is one of the top reasons people attend face-to-face corporate events.

How do companies use social media during times of crisis to connect with audiences? InVision's VP of Marketing Laliv Hadar shares our approach to social media during COVD-19 in BizBash.

“This is an unprecedented time in the meetings and events industry. The digital platforms and integrations we’re leveraging to get us through this crisis [COVID19] are here to stay... events will be increasingly integrated across channels.

We continue to navigate the “new normal” that is life in the wake of COVID-19. Companies are currently facing the decision to cancel an upcoming live event or pivot to a virtual/digital/broadcast/live-stream/on-demand experience.

The world of events is rapidly becoming more sophisticated and more results-driven – made even more complicated through the lens of the COVID-19 impact.