Corporate event attendees today are a far less captive audience than in decades past. When attendees have the entirety of the internet one swipe away on the phones in their pockets, event teams have to work all the harder to ensure the experience provided is worthy of every individuals’ attention.

Our partnership with Siemens Digital Industries Software (DI SW) began in 2014 with a single ask: rethink their global sales kickoff.

Remarkable changes are happening in how event branding is evolving to become more effective and impactful. Gone are the days when event branding meant that the hosting company’s logo was essentially the event brand, and companies were satisfied with that alone.

The role of the event marketer is to champion both the organization and the audience and to help the planning team see the intersection between the two to create an impact in your event design.

The role of the event marketer is to champion both the organization and the audience and to help the planning team see the intersection between the two to create an impact in your event design.

At a time when we’re all working to make our corporate events more immersive, technology is changing the events industry for the better.

Several members of our design team attended Adobe MAX in Los Angeles and brought back a wealth of inspiration, piqued by Adobe’s community-first approach.

Several members of our design team attended Adobe MAX in Los Angeles and brought back a wealth of inspiration, piqued by Adobe’s community-first approach.

In every vertical in every corner of the globe, product innovation is critical to your organization’s survival. In fact, failure to stay ahead of consumer demands and weather changes in the marketplace puts companies at risk.

Learn how to drive efficiencies across your portfolio of events by transcending the “sliver in time” to engage your audience early and often – thereby demonstrating ROI, driving measurable results, and meeting strategic business objectives.

The journey continues. The story that started with the promise of the excitement continued through the gates and throughout the property and its many attractions.

The journey continues. The story that started with the promise of the excitement continued through the gates and throughout the property and its many attractions.

InVision believes that more meaningful connections can be made by networking with purpose. By considering context, we can create satisfying networking activities and deliver a more fulfilling experience overall.

In our first post, we began to tell the journey of an attendee visiting a theme park, from the promise of its marketing and promotion to the threshold experience and finally the arrival.

In our first post, we began to tell the journey of an attendee visiting a theme park, from the promise of its marketing and promotion to the threshold experience and finally the arrival.

When inventing and designing corporate event experiences and attendee journeys, we often find inspiration in theme parks, their promise, offerings, and design.

When inventing and designing corporate event experiences and attendee journeys, we often find inspiration in theme parks, their promise, offerings, and design.

The path to a more diverse and inclusive event is the epitome of an intentionally crafted event design that can reap major benefits. It puts audience-centricity at the core of each factor in play – experience and content design, set-up, seating, communications and event staffing, to name a few.

The path to a more diverse and inclusive event is the epitome of an intentionally crafted event design that can reap major benefits. It puts audience-centricity at the core of each factor in play – experience and content design, set-up, seating, communications and event staffing, to name a few.

In today’s world, we expect some personalization: emails that address you by name, your favorite Starbucks barista making your beverage when you walk in the door, or the way your car seat and mirrors automatically adjust to your settings when you get inside.