When inventing and designing corporate event experiences and attendee journeys, we often find inspiration in theme parks, their promise, offerings, and design.

The path to a more diverse and inclusive event is the epitome of an intentionally crafted event design that can reap major benefits. It puts audience-centricity at the core of each factor in play – experience and content design, set-up, seating, communications and event staffing, to name a few.

The path to a more diverse and inclusive event is the epitome of an intentionally crafted event design that can reap major benefits. It puts audience-centricity at the core of each factor in play – experience and content design, set-up, seating, communications and event staffing, to name a few.

In today’s world, we expect some personalization: emails that address you by name, your favorite Starbucks barista making your beverage when you walk in the door, or the way your car seat and mirrors automatically adjust to your settings when you get inside.

If You Know How to Measure Experiential Marketing, You Can Boost Event ROI

Friends and family outside the industry still ask me all the time: “What is experiential marketing?”

B2B interactive marketing is a level up on traditional content marketing. It's a marketing and communications strategy that responds to the way audiences absorb and generate content by putting the premium on audience input.

Happy Birthday to Me! Every kid wants a birthday party. I know I did. I got to choose the guest list, the theme and agenda. My guests had to do what I wanted: I picked the games, the movies, the tunes and the outings.

When InVision identifies personas for B2B client programs, we look at the characteristics of a typical audience member—those with similar professional backgrounds and roles, and then uncover the distinctions that differentiate a persona from other audience members

In business, every piece of content shared is a part of your organization’s storyline and is essential to your brand communications and overall brand experience.

If you’re in the market for a new agency or questioning whether your current agency is capable of more, there is certainly no shortage of options from which to choose. But having so many options can actually make the job of finding the right agency more daunting.

Brand experience design needs to evolve because the concept of the brand experience itself has evolved.

In the news last week, wedged between stories on the latest political gaffes, alligators climbing fences in Florida (oh, Florida) and stock market swings, there was a story about a coalition of 181 CEOs—including leaders of companies such as Apple, Pepsi, and JP Morgan Chase—surprisingly stating that optimizing return to shareholders as the single guiding principle of business is perhaps an outdated concept.

With companies now going through two or three transformations a year, our clients tell us the same thing: Competing for attention in a noisy world is extremely challenging.

If you don't want to join the commoditized race to the bottom, use these strategies to take your brand experience to the top instead.

Defining “creative” (as a noun) is never straightforward, but it’s especially nebulous in the experiential B2B space. Some people might say it’s an event’s overall “idea.” Others might define “creative” as the way a meeting theme is brought to life in a ballroom or arena.

At InVision, we know that the key to understanding how to sell solutions is understanding how your customers buy solutions. It’s a complicated process that typically involves six to 10 decision makers, each with different challenges, objectives and budgets.

We all know that email marketing and your event website are two of the primary workhorses in any audience acquisition strategy. But in a world where people receive hundreds of emails a day, how can you ensure anyone is even noticing your email, let alone opening and reading it?

Your audience acquisition strategy is just begging to be improved with data-driven insights. If you’re looking to attract a new or expanded audience, this article is for you.

And now we come to the final installment of the series, “What I Want.”

And now we come to the final installment of the series, “What I Want.”