The coronavirus pandemic — and the behavioral shifts and the economic recession it’s triggered — are on the verge of steamrolling entire industries and transforming the paradigm of others.

And across industries and organizations, budgets are one of the first places this impact can be seen.

“Conversational marketing is about leveraging the power of real-time conversations and two-way dialogue to engage customers and seamlessly move them through your marketing and sales funnels.”

Effective employee recognition programs are an invaluable tool for retaining top performers in any company. And in survey after survey, employees cite public recognition as their preferred style of recognition. (One recent source: Gallup.)

In a traditional recognition program to boost employee engagement, companies reward employees for a job well done. These proverbial pats on the back can have a big impact — but in a sales setting, they simply don’t cut it.

A lack of recognition is one of the most common reasons employees leave an organization. And even more concerning than the hard costs of employee turnover (backfilling a role costs easily 50 to 200 percent of the role’s annual salary), Gallup research indicates it’s the most talented employees who are the quickest to leave.

The role of the event marketer is to champion both the organization and the audience and to help the planning team see the intersection between the two to create an impact in your event design.

Learn how to drive efficiencies across your portfolio of events by transcending the “sliver in time” to engage your audience early and often – thereby demonstrating ROI, driving measurable results, and meeting strategic business objectives.

The journey continues. The story that started with the promise of the excitement continued through the gates and throughout the property and its many attractions.

InVision believes that more meaningful connections can be made by networking with purpose. By considering context, we can create satisfying networking activities and deliver a more fulfilling experience overall.

In our first post, we began to tell the journey of an attendee visiting a theme park, from the promise of its marketing and promotion to the threshold experience and finally the arrival.

When inventing and designing corporate event experiences and attendee journeys, we often find inspiration in theme parks, their promise, offerings, and design.

The path to a more diverse and inclusive event is the epitome of an intentionally crafted event design that can reap major benefits. It puts audience-centricity at the core of each factor in play – experience and content design, set-up, seating, communications and event staffing, to name a few.

In today’s world, we expect some personalization: emails that address you by name, your favorite Starbucks barista making your beverage when you walk in the door, or the way your car seat and mirrors automatically adjust to your settings when you get inside.

When InVision identifies personas for B2B client programs, we look at the characteristics of a typical audience member—those with similar professional backgrounds and roles, and then uncover the distinctions that differentiate a persona from other audience members

In business, every piece of content shared is a part of your organization’s storyline and is essential to your brand communications and overall brand experience.

If you’re in the market for a new agency or questioning whether your current agency is capable of more, there is certainly no shortage of options from which to choose. But having so many options can actually make the job of finding the right agency more daunting.

Brand experience design needs to evolve because the concept of the brand experience itself has evolved.

In the news last week, wedged between stories on the latest political gaffes, alligators climbing fences in Florida (oh, Florida) and stock market swings, there was a story about a coalition of 181 CEOs—including leaders of companies such as Apple, Pepsi, and JP Morgan Chase—surprisingly stating that optimizing return to shareholders as the single guiding principle of business is perhaps an outdated concept.

Defining “creative” (as a noun) is never straightforward, but it’s especially nebulous in the experiential B2B space. Some people might say it’s an event’s overall “idea.” Others might define “creative” as the way a meeting theme is brought to life in a ballroom or arena.

At InVision, we know that the key to understanding how to sell solutions is understanding how your customers buy solutions. It’s a complicated process that typically involves six to 10 decision makers, each with different challenges, objectives and budgets.