From meeting audiences where they are to staying true to brand identities and designing for digital success, there are several key considerations to craft more effective, engaging, and forward-thinking virtual experiences.

InVision has been at the forefront of successful experiential programs since 1991, and we’ve developed best practices around event branding and visual design that we apply to our clients’ business communication challenges. Here are a few tips for how to optimize experiential brand programs:

When you’re in the business of creating spectacular experiences for your clients, it’s especially delightful to be able to design and utilize emerging tech for your internal audience – matching the high bar standards that InVision applies to our client work.

As we reflect on the awe-inspiring experiences showcased at SXSW 2024, it's evident that immersive experiential has a deep connection with audiences.

In this episode of the Xcast, Doug and Val have a spirited chat with creative journeyman, artist and performer John Masse to understand how creative is vital to everything in life.

Explore a curated selection of branded environments with diverse landscapes, highlighting various show floor and booth experiences that provided a compelling and inspiring impact on their audiences.

Paul Salinger, former VP of Marketing at Oracle and sustainability advocate, shared his journey and emphasized the integration of sustainability into corporate event planning for a greener future. Read on for tips and key points.

Executive Briefing Centers have been transformed into storytelling platforms, where innovation is not just about presenting products, but also narrating the journey behind them. They have become immersive environments where stories and products come to life, fostering deep emotional brand connections through memorable experiences.

Dive into a realm where technology transforms audience engagement at the speed of innovation. At InVision, we're not just keeping up; we're setting the pace. Our Innovation Playground is a solution hub for brands aiming to revolutionize their connection with audiences.

Read on for 9 practical tips and valuable insights on sustainability from our internal experts that event professionals can put into practice today.

The events industry is actively harnessing the immense potential of AI technology. InVision’s award-winning digital and technology innovation team is at the forefront of harnessing the power of AI to revolutionize event execution.

What happens when you put two InVision employees from totally different generations, backgrounds and functions together in a mentorship program? Barriers fall, differences fuel refreshing insights, and the outcome creates a two-way street of career inspiration and lifelong learning. Join two InVisionites as they delve into their mentor-mentee partnership, and share valuable advice.

"Can events actually be sustainable?" Event professionals have pondered this question for years. For our next Xcast episode, our internal experts share valuable insights and explore actionable strategies to make events more eco-friendly.

The marriage of immersive learning and emotional storytelling has proven to be a dynamic force, leaving a profound impact, especially within the intricate landscape of the health sciences industry.

Synergy between the creative minds that conceive groundbreaking ideas and the technical wizards that bring them to life is the driving force behind captivating brand experiences. Join us as we delve into the insightful conversation between industry experts Jude Braunstein and Doug Binder, exploring the key lessons and strategies at the core of this collaborative journey.

Over the past few years, we have witnessed a remarkable transformation in how businesses connect, collaborate, and thrive. With the onset of the global pandemic, Digital Communities have emerged as essential platforms that have propelled B2B companies forward.

Three years ago, the world shut down. InVision's Doug Binder and Corey Burton are still trying to make sense of it all, especially when it comes to their passion for creating events. Hold on tight for a spirited journey back in time, from ballrooms to video calls to hybrid to whatever comes next.

Join InVision’s Carson Bell and John Emmaneel in a conversation about the state of BETAs, and how organizations can ensure they are speaking their language and understanding their lifestyle.

We believe that brands and event marketers will need to deliver the optimal TOTAL EXPERIENCE (TX) for customers and key audiences. TX encompasses the complete brand experience, from the employee to the customer to our digital interactions…through the customer lifecycle to the end-user experience.

InVision sent internal experts from both our gaming and innovation and digital team to check out CES 2023. While there, our team observed substantial progression around the impact innovative, metaverse-inspired technology has on engagement and the future.