Make Enthusiasts.

Transforming loyalty through experiences.

Brands increasingly recognize the value of cultivating loyalists—passionate advocates of their mission and offerings. Yet, many underestimate the critical role that immersive, in-person events play in fostering this loyalty. Seeking to demonstrate the transformative impact of face-to-face experiences, along with esteemed strategic partners, InVision set its sights on IMEX in Las Vegas—the premier global event for the hospitality and events industry.

InVision crafted an exclusive, VIP experience for CMOs and heads of marketing, demonstrating how live gatherings not only strengthen brand loyalty, but also turn audiences into brand advocates within an omnichannel marketing strategy. Partnering with IMEX, state-of-the-art Allegiant Stadium, and the esteemed Las Vegas Convention and Visitors Authority (LVCVA), InVision brought this vision to life with the Brand Experience Summit. This masterclass in experiential marketing underscored the power of face-to-face events in building loyalty, advocacy, and trust—a testament to InVision’s ability to redefine expectations.

Services

Solution

Designing an Unforgettable Experience
InVision designed a bespoke experience for 36 senior decision-makers from top brands across technology, health sciences, and more. Recognizing the need for a show-stopping approach, attendees were escorted directly from their hotels onto Allegiant Stadium’s field in luxury SUV vehicles, setting the tone for an unforgettable VIP day of content, connection, and surprise and delight moments.

Throughout the day, guests explored exclusive, behind-the-scenes stadium spaces, including Coors Light Landing with panoramic Vegas Strip views, the football player and cheerleader locker rooms, where custom Raiders jerseys awaited them as personalized keepsakes. Every moment delivered resonated with the summit’s themes of loyalty and trust, creating a rare and emotionally engaging experience.

Curating Inspiring Content and Expert Insights
Dynamic speakers and panels emphasized the value of experiential marketing in building brand advocates. Johnny Earle of the brand cult following, Johnny Cupcakes, celebrated for his ability to foster brand loyalty, delivered an impactful keynote that sparked conversations on cultivating emotional connections with audiences.

Panels featuring senior marketing and experiential leaders from GoodRx, Dell Technologies, and Allegiant Stadium further explored actionable strategies to build trust and advocacy. These sessions provided invaluable insights to attendees, reinforcing the summit’s messaging on the power of experiences within an omnichannel brand strategy.

A Visual Journey from Day to Night
InVision’s Creative and Digital teams transformed Allegiant Stadium with stunning visuals that evolved throughout the day. Across 167 screens, the team created a narrative beginning with warm, desert-inspired tones for the daytime, transitioning seamlessly into vibrant neon hues that captured the essence of Vegas nightlife. Custom video reels enhanced the dinner experience, aligning visuals with each course. From hallway displays to the main screens, every detail reflected the summit’s journey and showcased the versatility of experiential design in elevating brand narratives.

Culinary and Entertainment
As night fell, attendees were escorted to the 50-yard line for a seven-course dinner at a grand U-shaped table, crafted by award-winning chef James Trees and paired with exquisite wines. Entertainment—from hip-hop dancers to a celebrity mixologist—infused Vegas-style energy into the evening. These elements created an intimate and memorable atmosphere, proving that even in a stadium built for 60,000, personalization and connection can thrive.