Make Real Connections.

Discovering real connections in the
AI era.

Dell Technologies World is the flagship event of Dell Technologies, held annually in Las Vegas. This prominent event draws a global audience, including customers, partners, press, analysts, employees, tech enthusiasts, and sponsors. Known for its exclusive content, new product announcements, thought leadership sessions, hands-on learning opportunities, peer-to-peer networking, regional events, and curated entertainment, Dell Technologies World is a cornerstone event in the tech industry.

For 2024, InVision partnered with Dell Technologies to create and execute the AI Edition of Dell Technologies World—a cohesive, branded, and inspiring experience for all attendees designed to forge real connections in a world increasingly driven by artificial intelligence. To this end, we created a more connected and fluid environment that fostered genuine human connections, inspired attendees, reinforced brand messaging and objectives, and promoted a sense of excitement, exploration, and discovery—all infused with a bit of AI magic.

Services

Solution

To achieve these objectives, we adopted a multifaceted approach. As the overall show organizer, our multidisciplinary team collaborated with internal Dell teams to ensure the event was seamless and visually stunning. We managed keynotes with content development, motion design, scenic elements, and full production. We handled logistics and production for numerous breakout sessions. The Village, a key focal point, involved environmental design and fabrication, activations and engagements, motion content, and design/signage. We oversaw overall venue branding, including environmental signage, digital content, a curated VIP Partner Experience, Luminary Sessions, and Trailblazers.

To nurture connections in the Village, we designed programming and environments that would foster both structured Braindates as well as opportunities for organic networking. Because Dell Technologies went all in on AI for this year’s event, we designed activations and experiences that would bring to life the concept of AI in an engaging, accessible way, including a hugely popular AI headshot booth, a spontaneous audience-created AI video, and even AI-created music based on data that measured the pulse of the overall event.