Building the future.

Caterpillar is one of the most respected names in the construction industry, serving thousands of customers around the globe for nearly a century. Over the years, Caterpillar has consistently broken new ground with innovative technology and world-class service, proving it’s a company customers trust to get the job done—an ethos we at Invision share. We also believe building relationships is fundamental to success, which is why Caterpillar turned to IVC to curate a VIP experience for its top North American dealers.

Services

Solution

For Caterpillar’s Sales & Services Rally 2024, we took inspiration from the Sonoran Desert outside of Tucson, site of the company’s Tinaja Hills Demonstration Center. With its wide-open spaces and vast horizon, the desert is a place where possibilities seem endless—the perfect setting for Caterpillar to showcase its exciting new machines and services.

Invision designed a two-wave program that would immerse attendees in everything Caterpillar has to offer, including an opportunity to engage with its top executives. At the hotel, guests were treated to a gala awards night, focused business meetings and more, but the real action took place at the Demonstration Center where dealers could see the “Iron” in action.

Leveraging the scenic desert environment, we built an immersive experience under the starry skies of Tinaja Hills where guests could network, discover new tech and services at museum-style displays with streaming content, and enjoy a ground-breaking runway show called “Limitless Iron.” With a ‘desert luxe’ vibe featuring a red-carpet welcome experience, club-style leather furniture, fire pits, elevated food and beverage samplings, bespoke tequila tasting and cigar rolling activations, entertainment and personalized gifts, the atmosphere was tailored to ensure each guest felt like a VIP.

To cap off the Sales & Services Rally, we produced a thrilling “Limitless Iron” runway show, featuring 12 of Caterpillar’s most advanced machines demonstrating their state-of-the-art features against a starry desert backdrop. The program included engaging narration, driving music and a dynamic laser light show designed to underscore why opportunities with Caterpillar are limitless.