Make Illumination.
Bright ideas
grow here.
Everything begins with an idea—a bright spark of inspiration that has the potential to transform the way we live, work and play. This is an exciting time for new ideas and innovation, and Dell Technologies World 2023 gave nearly 10,000 attendees the opportunity to experience how Dell Technologies empowers their customers to bring ideas to innovation—from the keynote stage and hands-on labs, to breakouts and experiential activations and networking opportunities.
Invision brought to life one of the year’s most anticipated and ambitious tech conferences, Dell Technologies World 2023. Innovation is not possible without collaboration, and our strong partnership with Dell Technologies, our vendor, venue and labor partners, as well as our internal teams, enabled us to push boundaries, rethink our processes, and challenge expectations as we created an experience that would shine a light on the people and the technologies that are shaping our world.
Services
Event and Engagement Strategy
Comprehensive Creative Direction and Execution
Brand Expression: Art Direction, Visual Design and Motion Graphics
Keynote Content and Media Design
Environmental Signage, Design and Fabrication
Experiential and Interactive Engagements
Headline Entertainment and Speakers
Integrated Vendor, Venue and Labor Negotiations and Management
Health and Safety Protocols
Security Plan Development and Management
Sustainable Best Practices Implementation
Solution
Dell Technologies believes that ideas drive human progress, as such, they are developing the tech ecosystem of the future to empower people everywhere to create solutions for the world’s biggest challenges.
To tell this story in an impactful, connected way across the entirety of the event, InVision took a holistic, cross-disciplinary approach inclusive of strategy, production, creative, design and technical services. Dell Technologies World 2023 was designed to highlight innovation in action for a global audience of tech optimists, so we leaned into the metaphor of light and illumination. We created an optimistic, energizing experience that amplified the power of ideas and innovation through exclusive content, thought leadership, peer-to-peer networking, unique learning opportunities and curated entertainment.
From the Mandalay Bay Arena, breakout and meeting rooms, to ancillary spaces, the expo and Attendee Village, every brand touchpoint was grounded in strategy and deliberately purposeful.
Result
After a hugely successful return to a live event in 2022, the bar was set exceptionally high for Dell Technologies 2023. We took the concept ‘from idea to innovation’ to heart and collaborated with our client partners to push boundaries, deliver fresh thinking, and create an innovative experience designed to energize and empower attendees. Armed with the right tools, products, services and support, attendees were confident that Dell Technologies was the innovative partner they needed to nurture and grow their ideas, their businesses and their careers.
