Smart Meetings Article: Lessons from an Over-the-Top Brand Experience Summit in Vegas
“How do you surprise and delight veteran marketing executives who have seen it all?” — that’s in essence what we set to do for the inaugural Brand Experience Summit at IMEX in Las Vegas.
Smart Meetings takes readers through InVision and our partners’ approach in bringing this experience to life — an invitation-only activation for CMOs to demonstrate the power of live events and experiential in building brand advocacy.