How do companies use social media during times of crisis to connect with audiences? InVision's VP of Marketing Laliv Hadar shares our approach to social media during COVD-19 in BizBash.

“This is an unprecedented time in the meetings and events industry. The digital platforms and integrations we’re leveraging to get us through this crisis [COVID19] are here to stay... events will be increasingly integrated across channels.

"Virtual events boast their own unique benefits, such as better learning for attendees," says Doug Binder, Senior Creative Director at InVision Communications during an interview with The Enterprisers Project.

"There is plenty of uncertainty during the coronavirus pandemic, but one thing is very certain: Live experiences that require physical interaction won’t be an option for brands and marketers in the foreseeable future"

InVision's Eileen Krepps Page offers our POV on how to use marketing automation in the service of events in order to create a more personalized and tailored experience for attendees.

Our partnership with Siemens Digital Industries Software (DI SW) began in 2014 with a single ask: rethink their global sales kickoff.

If you don't want to join the commoditized race to the bottom, use these strategies to take your brand experience to the top instead.