Make Wonder.

Connecting in a reimagined world.

After two years of being entirely virtual, Dell Technologies World, Dell Technologies’ flagship event, would return to Las Vegas in 2022. Bringing people together again required a total transformation of the conference experience—our new world demanded a new approach. Pre-pandemic tactics were obsolete; attendees would now be in-person, virtual, or both. Recognizing that a standard approach wouldn’t cut it, we took the event down to the studs and completely reimagined what it could be.

Together with our clients, we envisioned a totally fresh, brand-elevating conference experience: a celebratory experience steeped in FOMO and fun; a progressive experience anchored in cutting-edge tech solutions and digital optimism; an authentic experience that would inspire deeper connections and engage attendees in exciting new ways.

Services

Solution

Anchored in the idea that technology drives human progress, InVision completely reimagined Dell Technologies World for 2022, designing a celebratory festival for tech enthusiasts, featuring exclusive content, thought leadership, peer-to-peer networking, and curated entertainment.

Fusing nature with technology, our ‘festivalized’ experience leveraged immersive storytelling to communicate key announcements, executive perspectives, and corporate goals across the entire ecosystem, from the keynote stage and attendee Village to the expo floor and breakouts. Innovative keynotes used dazzling motion graphics and digital environments to bring content to life across five screens. The Village became an interactive experiential playground with live gaming at Alienware Arena, exclusive broadcast interviews, hands-on learning, pop-up activations and a towering 28’ tree constructed by local artists using recycled and recyclable materials to highlight Dell Technologies’ commitment to the circular economy. The tree was responsive to attendee interaction, illustrating how the intersection of humanity and technology advances sustainability. This ethos was mirrored across all visual and environmental designs throughout the entirety of the venue. Signage and playful elements like branded photo ops and soaring window clings infused the experience with excitement and purpose—this reimagined world proved to be just what this audience needed.