Top 5 CES 2025 Highlights for Experiential Marketers
February 5, 2024
Team IVC
Top 5 CES 2025 Highlights for Experiential Marketers
CES 2025 showcased the bleeding edge of technology, offering experiential marketers a glimpse into the future of audience engagement. From interactive booth designs to sustainable innovations, the event highlighted the power of blending technology with storytelling to create memorable brand experiences. As consumer expectations evolve, these trends are a treasure trove for brands looking to craft immersive, high-impact experiences that resonate deeply.
Here are the top five highlights from CES 2025 that could redefine experiential marketing.
1. Brunswick’s Immersive Boat Deck Experience
Brunswick set a new benchmark for interactive exhibit design. Their exhibit featured a boat deck surrounded by a hyper-realistic water effect, creating an illusion of being at sea. Visitors could ride an electric surfboard, pilot a Boston Whaler, and interact with clear LED overlays that displayed real-time information. This booth is a perfect example of how brands can use physical environments and technology to transport audiences into their world, delivering a tangible and unforgettable experience.
Takeaway: Interactive and immersive designs foster a sense of adventure and connection, making your audience feel like active participants rather than passive observers.
Takeaway: Blending open spaces with interactive storytelling can make your brand more approachable while highlighting its innovations in a relatable way.
2. LG’s Open Booth Design with AI Integration
LG’s booth in Central Hall marked a departure from the past with its more open and inviting layout, signaling a shift toward inclusivity in experiential design. The smart home exhibit, with clear LED storytelling displays, allowed visitors to see a family’s daily life powered by LG's innovations. Additionally, the AI theater brought their operating system’s capabilities to life in an engaging and colorful way, capturing the attention of tech-savvy audiences.
3. Hisense’s Multi-Activation Experience
Hisense demonstrated how to create a diverse and bustling brand environment. Their booth included an AI-powered kitchen cooking pizzas, a logo hat giveaway, an NBA legend meet-and-greet, a gaming section, and even a Rubik’s Cube artist. This multi-faceted approach gave visitors multiple touchpoints to engage with the brand, ensuring a memorable experience for all types of attendees.
Takeaway: Offering multiple interactive activations tailored to different interests can increase dwell time and create a buzz around your booth.
Takeaway: Highlighting sustainable innovations in your activations can reinforce your commitment to the planet while aligning with consumer values.
4. Sustainability Meets Innovation with LowCarbon
Sustainability was a recurring theme at CES 2025, but LowCarbon’s technology stood out. Its solutions capture carbon from the air and transform it into plant-growing environments, and its streetlight-inspired devices clean air while illuminating sidewalks. These innovations align with the growing consumer demand for eco-friendly and impactful technologies.
5. Interactive Gamification from Siemens
Siemens created a gamified booth experience where attendees could win a free water bottle by completing all exhibit areas. The use of LED displays and engaging activities not only showcased their products but also kept visitors engaged longer. This simple yet effective strategy turned a standard walkthrough into a memorable journey.
Takeaway: Incorporating gamification can boost engagement, encourage participation, and leave audiences with a lasting impression of your brand.
CES 2025 proved that the future of experiential marketing lies in immersive designs, innovative technologies, and audience-focused storytelling. By drawing inspiration from these standout examples, brands can craft campaigns and activations that captivate audiences, build meaningful connections, and deliver lasting impact. The challenge now is to take these trends and apply them creatively to your own marketing strategies.
At InVision, we specialize in bringing visionary brand experiences to life. Reach out to your Account Director or info@iv.com to explore how we can help transform these insights into unforgettable activations tailored to your brand’s goals.