VISIONS is a special time to create for ourselves —a fully-integrated strategic event experience where we learn, share, bond, and celebrate each other and the exciting work we’ve done throughout the year.

While we are still 10 or so years out from the metaverse being fully realized, we can take small steps right now to start building towards the full potential of the metaverse for brands.

Rather than bringing their user community to a single location, ServiceNow took their hybrid user program Knowledge on the road instead. Hear why and how they did it.

We all know the pandemic changed many things about the world we live in today, but one shift in consumer behavior that stands out the most is the desire of people to do business with brands who share values and actually care.

Bloomberg hosts their Invest Global conference to bring together influential financial and economic thinkers to help investors and finance professionals navigate the current market and economies. For the first time ever, the large annual conference pivoted from in-person to a 3-day virtual event.

In Part II of Creating a More Compelling ESG Story for Your Business, Creative Director Holly Venable discusses why you need an ESG story - and who wants to hear it. To capture the breadth of your brand's unique #ESG story, you need the share the “human” experience. Here are a few quick tips on how to extract it.

What’s the key to telling your brand’s ESG story more effectively for maximum impact? Hot tip: It’s not a 90-page sustainability report. InVision shares how brands can deepen stakeholder brand loyalty, positively impact society, and steadily grow their company bottom line simply by effectively communicating their existing ESG efforts.

When we design for accessible experiences, we’re providing equal access to everyone along the continuum of human ability and experience. Accessibility needs are incredibly varied and it’s difficult to think through all the needs of your event audiences. In response we’ve shared a few ways that brands can design experiences with inclusivity at the helm.

Levi’s is a stellar brand, but to maintain its position as an industry leader, the company needed to amp up the engagement of its internal teams.

How are brands leveraging influencers In the B2B space? We spoke with Rani Mani, Head of Digital Media Customer Communications at Adobe, to discuss Adobe’s influencer marketing approach, current trends, and how brands in the B2B space can begin their own brand influencer strategy today.

As audience segments reject the idea of being placed into oversimplified groupings and the younger generations of our brand customers become increasingly diverse, it’s time to rethink “brand personas.”

As InVision’s Diversity, Equity, Inclusion, and Accessibility (DEIA) Team approaches its two-year anniversary, we’re checking in on some of our latest initiatives in support and growth of our DEIA footprint.

As marketers, we must be especially mindful of disabilities in our event strategies to ensure that we are designing an all-inclusive experience both in-person and virtually. Here are 5 takeaways for event marketers that address all individuals’ needs.

The one thing we know for sure about the metaverse is that its possibilities are evolving exponentially by the minute. Find out the elements that are making up that evolving definition, why they matter to the B2B sector, and how they may come to life through the lens of overall brand marketing efforts.

InVision Communications has been named to Inc. magazine’s annual Best Workplaces list. After collecting data from over 3,000 submissions, Inc. selected 475 honorees this year, comprising the top 15% of brands surveyed.

With the competition for tech talent between industrials and tech long favoring companies like Google, Microsoft, and other tech behemoths, how can industrial brands attract and retain top talent to fuel their own digital transformations?

The metaverse is all everyone keeps talking about today. And if you’ve tuned it out, it’s time you should start caring. Why? Many experts believe that the metaverse is the next iteration of the internet, and that brands should take notice now.

In part 2 of the What’s Next in Experiences blog series, we review three key elements of experience design to help event planners create more impactful brand experiences now and going forward.

The phrase “content is king” has been used more than we can count. If that’s true, then why are organizations giving it away for free? In the first of a two-part blog series, we’ll discuss the current state of the events industry, how it’s evolved and why we should care.

SXSW 2022 showcased the latest trends in interactive media, music, art, film, and technology. InVision shares insight on standout activations, panels, and experiences around four key engagement trends at this year’s event.