Strategy & Communications Jonathan Brown Strategy & Communications Jonathan Brown

Use It or Lose It. How to Navigate Uncertainty, Advance Marketing Initiatives, and Protect Future Budgets

The coronavirus pandemic — and the behavioral shifts and the economic recession it’s triggered — are on the verge of steamrolling entire industries and transforming the paradigm of others.

And across industries and organizations, budgets are one of the first places this impact can be seen.

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Experiential Jonathan Brown Experiential Jonathan Brown

IVC: A Look Inward

As events move to digital, it's more important than ever to create personalized journeys with multiple touchpoints if you want to change an audience’s behavior or mindset in the long term.

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Technology & Trends Jonathan Brown Technology & Trends Jonathan Brown

DISRUPTION: I FINALLY GET IT!

Disruption, Transformation and especially Innovation: words that should elicit goosebumps reduced to nickel notions. As marketers and communicators, we spent the last few decades tossing these terms like confetti in order to glorify minimal, incremental upgrades and to flog feel-good platitudes.

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Design Jonathan Brown Design Jonathan Brown

An Opportunity in Digital: A Guide to Virtual Event Branding

In the events industry, rolling with the punches is second nature. Planners and production teams are often faced with uncontrollable variances to our show’s ebbs and flows which occur naturally when designing something so human. However, this juggling ability hasn’t been tested quite like it is now.

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Experiential Jonathan Brown Experiential Jonathan Brown

Hope on the Horizon

We’re living in unprecedented times, but I remain optimistic about the future. As communications professionals, we bring people together to celebrate milestones, exchange ideas and make meaningful connections—connections that people need now more than ever.

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Technology & Trends Jonathan Brown Technology & Trends Jonathan Brown

Virtualize Everything

Bringing new products to market has long involved a virtual component – in engineering, design, R&D and more. With so many “markets” in shutdown right now, those products aren’t finding their way to shelves, showrooms and shopping centers. Not that it matters: customers aren’t getting there either.

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