Communities Gone Virtual – What We Can Learn from Reality TV
Virtual communities are not new. And today, virtual communities are one of the only safe ways we can connect with each other.
Use It or Lose It. How to Navigate Uncertainty, Advance Marketing Initiatives, and Protect Future Budgets
The coronavirus pandemic — and the behavioral shifts and the economic recession it’s triggered — are on the verge of steamrolling entire industries and transforming the paradigm of others.
And across industries and organizations, budgets are one of the first places this impact can be seen.
Themed Entertainment Industry Goes Virtual: What Can We Learn?
The corporate events industry isn’t the only one suffering from in-person, large gathering bans. The themed entertainment industry, which relies primarily on in-person entertainment, is also experiencing major setbacks.
[ Trade Show News Network ] How to Make Your Next Virtual Event More Inclusive
Whether it's a live or digital event, it's a common misstep for event planners to create an experience for attendees who make up the majority. How can you design a more inclusive event that considers all diverse needs and backgrounds?
IVC: A Look Inward
As events move to digital, it's more important than ever to create personalized journeys with multiple touchpoints if you want to change an audience’s behavior or mindset in the long term.
IVC: A Look Inward
The fight for racial equality is a shared responsibility by all communities and cultures. The past few weeks have served as an awakening and an integral catalyst for reflection on how we as a company can do better.
DISRUPTION: I FINALLY GET IT!
Disruption, Transformation and especially Innovation: words that should elicit goosebumps reduced to nickel notions. As marketers and communicators, we spent the last few decades tossing these terms like confetti in order to glorify minimal, incremental upgrades and to flog feel-good platitudes.
An Opportunity in Digital: A Guide to Virtual Event Branding
In the events industry, rolling with the punches is second nature. Planners and production teams are often faced with uncontrollable variances to our show’s ebbs and flows which occur naturally when designing something so human. However, this juggling ability hasn’t been tested quite like it is now.
[ MarketingTech! News ] Four key strategies to create successful immersive meetings
Even though in-person events have moved to digital, we can still create hyper-personalized and immersive experiences that engage audiences.
[ MarketingTech! News ] Four key strategies to create successful immersive meetings
Even though in-person events have moved to digital, we can still create hyper-personalized and immersive experiences that engage audiences.
[ Event Marketer ] How Veritas Leaned on Speaker Prep and the Unexpected for Virtual Sales Meeting
InVision and our client Jenn Artura recently spoke with Event Marketer on how Veritas Technologies LLC partnered with InVision to successfully pivot their global sales meeting to digital while still infusing the high level of energy and engagement that they were accustomed to from their face-to-face event.
Hope on the Horizon
We’re living in unprecedented times, but I remain optimistic about the future. As communications professionals, we bring people together to celebrate milestones, exchange ideas and make meaningful connections—connections that people need now more than ever.
[ Business View Magazine ] Q&A with InVision Communications
Giving back to the community in which we live and work is a belief InVision Communications co-founders Rod Mickels and I instilled into the heart of our company from day one.
Virtualize Everything
Bringing new products to market has long involved a virtual component – in engineering, design, R&D and more. With so many “markets” in shutdown right now, those products aren’t finding their way to shelves, showrooms and shopping centers. Not that it matters: customers aren’t getting there either.
[ Press Release: EIN Presswire ] InVision Launches Post-Pandemic Events Solution
Debuting today, InVision Communications, in partnership with InHouse Physicians, launches CLEANevents — safely bringing people together again.
[ Corporate & Incentive Travel ] Spoken Word: Avoid the Pitfalls That Come With Selecting the Wrong Speaker
A guest speaker can easily make or break your event. And finding the right one might feel like a daunting task, but it doesn’t have to be.
[ Special Events ] How to Transform Your Corporate Event Into a Compelling Visual Story
While our return to F2F events is on the horizon, InVision’s Jonathan Brown, VP Design, offers valuable insights for how to turn your corporate event’s brand and messaging into a compelling visual story—much of which still holds true when hosting your event online.
Virtual Events Round-Up: Drawing Inspiration
With the “new normal” in place for over a month now, our event strategy and production capabilities have been at the forefront, working with clients to transform their original face-to-face plans into digital alternatives.
[ Corporate Event News ] Maximizing Learning When Your Event Goes Virtual
Given that 90 percent of workers favor hands-on, experiential learning, it’s no surprise education is one of the top reasons people attend face-to-face corporate events.
[ Corporate Event News ] Maximizing Learning When Your Event Goes Virtual
Given that 90 percent of workers favor hands-on, experiential learning, it’s no surprise education is one of the top reasons people attend face-to-face corporate events.